A CASE STUDY ON ASIAN PAINTS
THIS ARTICLE IS A DETAILED CASE STUDY OF ASIAN PAINTS. ITS MARKETING, PROMOTIONAL AND OTHER STRATEGIES. INTRODUCTION ASIAN PAINTS pvt Ltd. Is the leading paint manufacturer of INDIA. It is a Private limited company established back in 1942 in Mumbai. It’s head quarter is established Mumbai, India. · Started by 4 friends in 1942: · Champkaklal choksi · Chimanlal choksi · Suryakant dani · Arvind vakil Currently it is an Indian Multinational Paint and Coating Manufacturing Company Initially it was named as “ASIAN OIL & PAINTS COMPANY”. Amit Syngle is the current CEO & MD of ASIAN PAINTS. It is the leading manufacturer, seller, and distributor of paints coatings and related products of home decor. Currently around 7000 employees are w...